Bruce is the founding executive director of Prevention Access Campaign which launched Undetectable = Untransmittable (U=U), a global community-driven movement with over 1000 official partners in 102 countries sharing the revolutionary but largely unknown fact: people living with HIV on treatment with an undetectable viral load cannot transmit HIV to sexual partners.
In 2012, nine years after his diagnosis, Bruce learned U=U. After recognizing that people with HIV and the public were not being informed about this groundbreaking science, he joined with activists and researchers to clear up mixed messages about U=U and ensure the science reaches the people it was intended to benefit.
U=U is based on the principle that all people with HIV have a right to accurate and meaningful information about their social, sexual, and reproductive health based on science, not stigma.
Bruce and the U=U campaign have been featured extensively in national and international media including The Washington Post, CBS Evening News, China Global Television, CNN, The Guardian, Daily Mail, CBC Canada, South Africa Medical Digest, JAMA, and The Lancet. Bruce was honored as Healthline magazine's HIV "2017 Person of the Year", received the 2017 Partnership Award from the United States National Alliance of State & Territorial AIDS Directors (NASTAD), and was recognized by Plus Magazine as "#1 Most Amazing HIV+ Person of 2018". In 2019, Bruce was chosen as #15 of the 2019 Pride Power 100 (recognizing New York's 100 "most powerful members of the LGBTQ community"), honored with the Red Ribbon Award from VNP+ (the positive people's group of Vietnam), received the Shelby Hodge Vision Award from AIDS Foundation Houston, and the U.S. Congress honored Prevention Access Campaign and U=U with Congressional Recognition. In 2020, Bruce was named again in the NY City & State 2020 Pride Power 100 and the 2020 Health 100, and honored as "Stigma Warrior" from Howard University's International Conference on Stigma.
Bruce has worked in philanthropy and social change for over twenty-five years developing cause-related initiatives for high-profile people and brands. He received his master’s in education from Harvard Graduate School of Education and his law degree from Harvard Law School.
